The automotive world is full of weird and wonderful creations. One of the most notoriously bizarre cars produced in recent years is the Ariel Atom, a car with an insect-like exoskeleton and a fun ...

View post: This Folding Electric Bike ‘Provides Plenty of Power’ — And It’s on Sale for Almost 50% Off at Walmart In a world where too many new cars try to be all things to all people, Ariel Motor ...

View post: Survey Finds That 81% of Car Buyers Say Badge Doesn’t Matter When it comes to power and lightweight, enough is never enough. And so, Ariel (finally) gives us the Atom 500 V8, an 1,102-pound ...

The Ariel Atom has long been one of the nuttiest, most track-focused cars on the planet, and 18 months ago, the small British manufacturer launched the 4R. This little beast uses the same engine as a ...

The Ariel Motor Company has been producing stripped down, serious driver’s cars for 25 years now. Yup, for a quarter of a century, the brand has produced scaffolding-like chassises with grippy tires, ...

New 525 hp Atom 4RR marks 25 years of Ariel Atom production Features bespoke turbocharged Honda 2.0L engine and track-focused upgrades Limited to 25 units, with full specs and pricing to be announced ...