Ten months after gaming grandfather Atari partnered with hoteliers GSD Group to unveil a line of video game-themed hotels, the Las Vegas flagship has been revealed: A towering, multipurpose center ...

As technologies become obsolete, the brands behind them have to adapt or die. Take Kodak, the long-dominant camera film company that has pivoted to pharmaceuticals. Sometimes brands evolve what they ...

Add Yahoo as a preferred source to see more of our stories on Google. A rendering of the Atari Hotel, which will be developed along Roosevelt Row in downtown Phoenix. Construction is scheduled to ...

Get ready 80s gaming fans--Atari has teamed up with GSD Group and architectural experts at Gensler to create a new kind of hotel. The idea is to make a kind of Atari interactive museum-resort that ...

Six years ago, Atari announced ambitious plans to build a gamer-themed hotel in Las Vegas, featuring an e-sports studio and a movie theater. The legacy video game company’s management at the time saw ...

SCOTTSDALE, Arizona -- Looking to live your pop culture fantasy and get nostalgic? GSD Group and architecture and design firm Gensler unveiled early renderings for the brand new video-game inspired ...