Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...
Turbo charge your email strategies and campaigns Today's marketers are inundated with recommendations on how to use social media, content and inbound marketing to increase the number of leads ...
Data from Marketing Cloud indicates that email is not only effective, it significantly impacts the ROI for businesses using it regularly. Their stats are as follows: 73 percent of digital marketers ...
Email maintains its position as a top lead generator, and will be an important part of marketing budgets in 2024, judging by the 2024 b2b Marketing Mix report, a study by Sagefrog. As a lead source, ...
Welcome, marketing aficionados! Are you tired of hearing that email marketing is dead? Well, it's time to debunk that myth. Today, we're diving into a recent episode of the Marketing Smarts Live Show.
Email teams are beset by many challenges, including the fragmentation of marketing tech stacks. Many firms are trying to eliminate this inefficiency. One is Breakser, which on Tuesday debuted TruSend, ...
Is B2B lead generation feeling like a one-sided conversation? You’re not the only one who’s noticed. Despite access to more channels than ever to connect with leads, a survey by Exclaimer (an email ...
Building efficiency in a B2B sales funnel is no small task. Between tracking the buyer’s journey, engaging multiple ...
The capabilities of generative artificial intelligence (GenAI) have been discussed widely by now. And fully 73% of marketers are already using it. In B2B communications, GenAI has proven effective for ...
I did some informal polling over the last two weeks with other B2B marketers, and they all felt that the only truly effective strategies they have at their disposal are events, co ...
London, England, United Kingdom, March 9, 2026 -- Today, Paartner Limited announces the acquisition of b2bmarketing.com and ...
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