In the middle of a story about the Democratic Party’s health care strategy published on Sunday, Politico reported on a rather embarrassing subplot involving Senate Minority Leader Chuck Schumer and ...

Steve McKee is a branding expert, author, and visiting fellow at The Heritage Foundation exploring ideas and their influence. Learn more about him here. Campaign slogans tend to focus on a single ...

In politics, it seems, bad times make good slogans. Herbert Hoover’s promise of “a chicken in every pot” did not get him re-elected in 1932, but it was a far more ingenious catch phrase than the ...

PITTSFIELD THE BUSH administration, in describing and defending its Iraq policy, has been long on political sloganeering and short on solutions to that problem. These slogans — "support the troops," ...

The three most successful tourism slogans of all time are made-in-America: “I Love New York,” “Virginia Is for Lovers,” and Las Vegas’s “What Happens Here, Stays Here.” The three most successful ...

“Life begins here.” That’s the current advertising slogan for a famous product many of us reach for every day. Can you guess which one? Take 10 seconds. Ready, go. Time’s up. It’s Coca Cola, the No. 1 ...