This as-told-to essay is based on a conversation with Heather Torres, the owner of Porch Pumpkins, a Texas-based seasonal decor delivery company. It has been edited for length and clarity. Shortly ...

Cornilia Issa is a 41-year-old in Houston who started a company with her parents five years ago. They have had to learn to disagree without taking offense. The family has been able to spend more time ...

Many people dream of starting a business but they don’t know how to start a business from nothing. It can feel overwhelming and intimidating to think about where to begin, and many talk themselves out ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Many are taking the entrepreneurial leap in 2025, and if ...

Starling started Good Witch Cleaning with just a vacuum and $100 worth of supplies from a discount store. Within one year, she hired her first employee and managed impressive growth to about $500,000 ...

Cathy Deano co-founded Painting with a Twist at 56 to help her community heal. Seventeen years later, she’s still leading the way. Cathy Deano co-founded Painting with a Twist at age 56 to help her ...

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