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Take a look at any Gen Z or Gen Alpha's bag — chances are, multiple charms are hooked onto it. The hottest trend of late is bag charms: Cute keychains and figurines that can be hooked on zips and ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Designer brands are clearly having fun with it, rolling out a parade of playful, ...

Bag charms, like Labubus, have become one of the hottest accessories in 2025. It’s not just about adding a cute plush or keychain to your fave purse, either. The real fun comes from unboxing it.

Add Yahoo as a preferred source to see more of our stories on Google. From the runway to street style to social media and beyond, bag charms have firmly maintained their grip on the fashion world. The ...

Deck the halls…and the trees! Bag charms are this season’s best accessory. Joy to the world—bag charms are back! Need some convincing? Take a stroll through Condé Nast’s halls, where staffers draw ...

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Bandai Namco updated its Gashapon site to confirm that, at the end of August 2025, it will feature a Sony Interactive Entertainment Edition series of charms that involves keychains of classic, ...

Charm necklaces are making a comeback. From teens wanting to make a statement, to adults on a nostalgia kick, people of all ages are stringing symbols signifying their favorite hobbies and interests ...