Coca-Cola exec says Coke Zero is 'far and away our best innovation ... over the last 25 years' — and it's powering a sales turnaround

Coca-Cola stock jumped 6% on Tuesday after the company beat Wall Street’s earnings expectations as consumers gravitated ...
The Economist

Coca-Cola is trouncing Pepsi. Can the underdog turn things around?

T here are few rivalries in business as fierce and long-lasting as that between Coca-Cola and Pepsi. For more than a century ...
MediaFeed on MSN

This day in history: New Coke launch goe down as one of the biggest product flops in history

On April 23, 1985, Coca-Cola made a decision that would go down as one of the biggest marketing failures in history. For the ...