New consumer research from Minty, the first cashback and rewards app on ChatGPT, challenges gloomy consumer spending ...

Cumulus Media is building out an alternative intelligence layer for its sales teams, announcing partnerships with The Media ...

Discover how market orientation focuses on consumer needs, driving product innovation with strategies from leading companies ...

New TransUnion (NYSE: TRU) research confirms that the U.S. consumer credit market is increasingly splitting along a K‑shaped path, with the riskiest and least risky credit tiers experiencing the most ...

The more sophisticated AI becomes, the more human market research becomes. For decades, the research industry optimized ...

Savanta's free consumer research platform combines the power of AI with emotional intelligence, giving clients faster, more affordable access to insights they can trust Virtual Personas by Savanta ...

QuestionPro is a leading survey provider and Ario connects directly to consenting consumers' purchase data across every major ...

In the pre-pandemic period, measures of consumer labor market perceptions correlated well with the aggregate unemployment rate. However, for more than a year during the pandemic, consumers perceived ...

Recent studies in the field of wine research indicate a multifaceted picture in which consumer behaviour is increasingly influenced by sustainability concerns, cultural perceptions and diverse ...

A company with the largest market share in an industry that can often use its dominance to affect the competitive landscape ...

In the current economic climate, every move your brand makes should be a strategic one. Campaign? In-store promotion? Run of the mill advertising? They should all be informed by market insights that ...