NEW YORK--(BUSINESS WIRE)--Proxima, a data intelligence software company that empowers marketing teams to scale customer acquisition profitably, today announced the launch of their unique DTC segments ...

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was ...

Forbes contributors publish independent expert analyses and insights. Isaac Mizrahi writes about multicultural marketing and business. As we approach the second half of the year, most companies in ...

Cargill’s latest snacking study reveals how two rising consumer segments – health seekers and purposeful snackers – are reshaping product innovation amid tightening regulations. Cargill’s first ...

When your leader is politically outspoken, customer reactions rarely move in one direction. Some segments disengage, others lean in, and the net effect can be difficult to interpret. To understand the ...

The new product will enable advertisers to seamlessly activate Proxima's DTC segments on popular DSPs for improved campaign performance. NEW YORK--(BUSINESS WIRE)--May 08, 2025-- Proxima, a data ...