One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

It might seem shallow, but most of us buy our wine based on its appearance. We go in to the bottle shop knowing roughly how much we want to spend and whether we're after a red or white - but it's the ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

The latest debate in my team is about design labels. Should we stick to the traditional “UX Designer” label, or should we hop onto the flashy “Product Designer” bandwagon? It’s a bit like passionately ...

Forbes contributors publish independent expert analyses and insights. Lana Bortolot covers the intersection of wine, business and culture. Labels with slightly sinister themes are appealing to wine ...