WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...

Newly released data from IPG Mediabrands’ MAGNA shows that media owners’ net advertising revenues will reach $979 billion this year. That’s up by 4.9% over 2024 but reflects a slowing down from 10.3% ...

The ad market is like a hydra: Every time a head gets cut off, two grow back. Which is to say, for every channel that goes out of fashion – we’re looking at you, linear TV and physical newspapers – a ...

Global advertising growth is tracking higher this year than previously expected, now forecast to rise 10.4% to $1.32 trillion, but the updated outlook comes with a major caveat, according to new WARC ...

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.2 per cent this year to $1.16 trillion, a downgrade of half a percentage ...

WPP Media has markedly upgraded its global advertising-growth forecast for this year and next, as well as for the remainder of the decade. The revised forecast boosts WPP Media's June mid-year ...

U.S. advertising revenue for media owners is expected to hit a record-high of $398 billion, a 4.6% increase over 2024 and a 6.9% increase when excluding cyclical spending. While ad revenue continues ...

On Tuesday, Choice Hotels International unveiled its latest global marketing campaign centered on changing traveler sentiment toward experiences and value. Featuring actor and comedian Keegan-Michael ...

Facebook, Meta's original social media platform, has managed to survive over two decades of fluctuating consumer interests, major lawsuits and market fluctuations, remaining as the most populous and ...

Toshiba Global Commerce Solutions has named Trish Nettleship SVP of marketing. She will lead Toshiba's global marketing organization.

In conjunction with its rebrand, South Korean conglomerate entered Interbrand's lost of the 100 "Best Global Brands" with a value of $6.3 billion in 2024. At the corporate level, LG is attempting to ...