Recently Google announced another shift towards more secure searches. Google has removed query data from the referrer on ad clicks originating from signed in users on Google. As this data will no ...

As queries grow longer and less keyword-driven, Google's Search VP says AI is reshaping search intent, monetization, and ...

Google Ads will aggregate misspelled queries in search term reports. Negative keywords will automatically block misspellings. New brand inclusion and exclusion features offer more control over ...

“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last ...

Earlier this year, at Google's I/O annual developer conference, the company introduced a new AI milestone called Multitask Unified Model, or MUM. This technology can simultaneously understand ...

If you've recently optimized your Web site for search engine crawlers and expected to see your Web site jump in the rankings but it hasn't yet, don't despair. Maybe you're wondering: What's wrong?