With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

Forbes contributors publish independent expert analyses and insights. I cover the collision of advertising and the Internet. But while their success has helped drive Facebook's revenues, as well as ...

Mobile app install ads have proven to be lucrative for Facebook, and sources say Twitter is close to releasing its own version of such ads along with a new mobile app install partner program. “Given ...

Snapchat, coming off an initial public offering and hungry for ad dollars, is making a bigger play for the app install ad segment that’s been formidable for Facebook, Twitter and Google, and promises ...

App-install ads have become the darling of mobile advertising. They've become the foundation for Facebook's (FB +0.16%) mobile ad business, with some analysts estimating the ad format accounts for ...

There are an estimated 4 million apps available to download across all major app stores and it is therefore natural that users are unlikely to find a certain app unless they were specifically told ...