Jaguar is facing backlash after announcing a rebrand of its luxury car company on Tuesday, with a longtime customer worrying the brand is headed in a "sad" and "troubling" direction. The British car ...

Recent comments from a head marketing director at Jaguar are now drawing attention after the brand launched a polarizing rebrand of the luxury car company this week. During an appearance at the Virgin ...

A few months ago, Jaguar began a campaign to rebrand itself as a luxury electric brand of the future. It gave itself a new logo, revealed the Type 00 concept car, and put out a video of models in ...

Jaguar has unveiled its overhauled branding identity, marking the beginning of its EV-only era. The British marque showed off its slick new logo ahead of the December 3 reveal of the Jaguar Design ...

Jaguar has gone through a huge transformation, refining its logo and changing its branding. It will be an EV-only brand from 2025 onward. Today, it released a teaser image of its newest car. However, ...

Olivia Pero is a journalism fellow for The Daily Signal. Send an email to Olivia. The Jaguar CEO recently resigned in the wake of a controversial ad campaign the luxury car company released months ago ...

Jaguar transformation starts with reveal of new logo and branding All current Jaguars to be replaced by three ultra-luxury EVs Concept previewing first EV set for 2024 Miami Art Week Jaguar is just ...

As if Jaguar's woefully bad rebranding effort wasn't enough of a rude awakening for the Leaping Cat of Coventry, a new report published by the US auto safety regulator indicates that Jaguar Land Rover ...