The fan-submitted flavor contest is taking ideas once again after a seven-year hiatus Frito-Lay North America It’s time to get your head in the chip game. Lay’s is asking fans to submit uniquely ...

This article may contain affiliate links that Yahoo and/or the publisher may receive a commission from if you buy a product or service through those links. Over the years Lay’s has launched dozens of ...

PepsiCo’s Lay’s has become the latest in a series of household names that are redesigning their brand with a more modern edge. PepsiCo announced the “largest brand redesign in Lay’s nearly 100-year ...

Lay’s, the 100-year-old potato chip brand well known for its thin, crispy product and bright yellow packaging, is undergoing a rebrand. But this is no marketing stunt. The company simply wants to ...

Lay's is releasing 40 new potato chip flavors globally ahead of the World Cup, with three inspired by the cuisines in ...

Lay’s is activating around soccer competitions the UEFA Champions League (UCL) and the UEFA Women’s Champions League (UWCL) with a star-studded pub crawl in an effort to boost fan engagement — bars ...

Once upon a time, I adored Lay’s barbecue flavor potato chips so much that I could happily finish a bag by myself in one go. My mother soon became so irritated with her otherwise perfect daughter that ...

Lay’s today (Feb. 22) launched the latest iteration of its global “No Lay’s, No Game” brand platform as UEFA Champions League play heats up, per details shared with Marketing Dive. Central to the ...

We've been waiting for this one. In case you missed the news, Lay’s is in the middle of a major transformation. Along with other Frito-Lay favorites, the snack brand is removing synthetic dyes and ...

Add Yahoo as a preferred source to see more of our stories on Google. Lay's potato chips are getting a new look–and some varieties are getting new recipes to match. The iconic PepsiCo Foods snack ...