In today’s competitive marketplace, establishing a prominent local presence is essential for the success of businesses in Spokane and the Inland Northwest. Partnering with NonStop Local KHQ provides a ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

Locality’s Keith Kazerman: The industry needs an audience-based strategy that reflects how people watch, consume, search and buy in local markets. The post The Future Of Local Advertising Depends On ...

In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...

Guideline has announced a new expansion of its Ad Intelligence Insights with the launch of Local Dynamics, a new subscription report delivering recurring analys ...

Spectrum Reach and Waymark enable local businesses like Fun Spot America to create affordable, professional-quality TV ads, fast. Businesses like Argus Technical Services have seen significant ...

TV’s impact in the awareness stage was five times greater than social media and seven times greater than non-TV streaming ...