Firms that successfully compete in today's ruthless business climate are naturally inclined to focus on customer needs. Because they are customer-focused, successful firms are also inherently more ...

NPD Intelect has launched its fourth online marketing information service this year, NPD Techworld. Rolling out Dec. 17, NPD Techworld will combine consumer electronics and IT market information ...

Geographical Information Systems (GIS) offer an innovative, user-friendly enhancement to database marketing. Special GIS software converts data into maps that show you where your customers are located ...

Marketing intelligence includes the procedures and data sources used to obtain information from the business environment for decision making. This information can be external or internal. This data ...

The Best Marketing Automation Software for 2024 Marketing automation platforms are powerful tools that help you segment your audience, trigger actions based on their behavior, and measure your ...

In an ideal world, before beginning a program, you’d conduct needs assessments, feasibility studies, marketing studies (product, place, price, promotion), etc., creating the program and its story ...

Opinions expressed by Entrepreneur contributors are their own. This excerpt is part of Entrepreneur.com’s Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of ...