Most performance programs are built around measurable actions: clicks, conversions, cost per acquisition, return on ad spend.

Nutshell reports that while email marketing yields high ROI, most teams fail to effectively measure its revenue impact.

Board members aren't just looking for reports filled with metrics; they want clear, concise narratives that connect marketing ...

Learn about cost per thousand (CPM), its definition, its role in digital marketing, and how it compares to CPC and CPA for ...

But not all metrics are meaningful, and focusing on the wrong ones can stall growth. Vanity metrics are often the issue.

There are hundreds of possible inbound marketing metrics to choose from, and almost all of them measure something of some kind of value. These include SEO rankings, inbound links, articles published, ...

A solid marketing strategy should support a firm’s goals, whether that be growing revenues, increasing profits, attracting or retaining top talent, expanding service lines, or gaining market share in ...

For senior leaders, marketing performance has rarely looked more measurable. Dashboards are cleaner, efficiency metrics are stable and optimization systems promise continuous improvement at scale. Yet ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Email marketing is one of the most effective ways to engage with your audience and turn subscribers into buyers. Just because you run an email marketing campaign doesn’t mean it’s as effective as it ...