Match Group invests $100 million in Sniffies, a cruising app for gay men

The app is Match Group's newest attempt to get mobile users excited about online romance again.

Match just made a $100 million bet that Sniffies can challenge Grindr

Match Group Inc., whose dating-app portfolio includes brands like Hinge, Tinder and Match.com, is investing $100 million in ...

Match invests $100 million in Grindr rival Sniffies with option to buy

Match Group Inc., whose dating-app portfolio includes brands like Hinge, Tinder and Match.com, is investing $100 million in ...

Is Tinder’s owner buying Sniffies? What Match Group’s investment means for the gay cruising platform

The move comes as dating app giant Match Group has been trying to court LGBTQ users. Some fans of the platform are skeptical.

Online Dating Markets Report, 2020-2025 & 2025-2030 Featuring Match Group, Bumble, Grindr, Happn, Spark Networks, The Meet Group, eHarmony, Coffee Meets Bagel, Hily, and Tantan

The global online dating market offers significant opportunities due to increased smartphone use, internet accessibility, and shifting societal norms. The industry is expanding through mobile-first ...