Explore the artform of package design through best practices employed by major consumer packaged-goods companies. In this fun-filled course students will explore how to use visual storytelling to ...

In retail environments and e-commerce deliveries alike, packaging increasingly serves as the first physical interaction ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Have you ever given thought to your product packaging while going out to shop or get groceries? How many times have you checked your product based upon it’s packaging? A lot, right? In this ...

Packaging trends across food, beverage and e-commerce sectors continue to evolve as brands compete for shelf visibility and ...

(THE CONVERSATION) — For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers.

Rare Beauty, Refy and Clarins are among the brands bringing fresh packaging innovation to the complexion category, which has ...