'Long live the movies': Paramount's David Ellison makes big promises to theater owners at CinemaCon

Paramount Skydance CEO and chairman David Ellison made big promises to movie theater owners at CinemaCon on Thursday in Las ...

Internal Paramount presentation reveals its 2026 streaming goals — and how much viewership has grown

Paramount shared its top goals for Paramount+ and Pluto TV for 2026 in an internal presentation, along with viewing hours.
Morningstar

Paramount Introduces Programmatic Access to Marquee Live Sports on Paramount+

Launching with UFC's Debut Event on Paramount+ on January 24 — Giving Marketers Real-Time, Guaranteed Entry to Fans During Peak Excitement for Maximum Reach and Relevance Programmatic inventory ...
Hosted on MSN

Paramount will use UFC to kick off programmatic live ad sales in sports events

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,. The company said Wednesday it would offer ...
Los Angeles Times

Paramount sees streaming gains as company continues to pursue Warner Bros. Discovery

This is read by an automated voice. Please report any issues or inconsistencies here. Paramount+ streaming revenue surged 10% in Q4 2025, offsetting a 5% decline in its struggling traditional TV media ...
WGNO

Paramount to feature live ads during top UFC sports events

SHREVEPORT, La. (KTAL/KMSS) — Paramount is stepping into the advertising octagon, becoming the first major streamer to offer guaranteed, live programming ad placements during premium live sports ...