Near real-time capabilities give agencies more precise planning, activation, and measurement using political geographies and first-party data ...

Social media platforms, such as Facebook, Instagram and X, are accessed daily by millions of people worldwide. In the weeks ...

California’s business community is now formally organizing to fight the policies and the politicians jeopardizing the future of this state. But if they use the same the playbook and players that get ...

In announcing his decision to drop out of the New York City mayoral race – officially giving up his chance at a second term – Mayor Eric Adams blamed a local board’s decision to deny him millions in ...

The A.I. era of campaign advertising seems to be upon us — and it’s a pretty fast-moving and complex situation. Fortunately, ...

A political consultant who formerly worked as chief of staff for California Gov. Gavin Newsom has been indicted on fraud and tax crime charges, federal prosecutors announced Wednesday. Dana Williamson ...

Zohran Mamdani’s New York City mayoral campaign set a new standard for how Democrats can communicate online. It’s this digital savviness and authentic engagement with social media platforms to which ...

Add Yahoo as a preferred source to see more of our stories on Google. This week marks 50 years since the U.S. Supreme Court’s decision in the landmark political speech case of Buckley v. Valeo. This ...