Praise and rewards can be an effective way to change kids' behavior for the better. Here's how to use them.

Random acts of kindness help others—but they're good for the helpers, too 💗 Reviewed by Amy Morin, LCSW When was the last ...

Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...

Prosocial behaviors are the voluntary actions we take to help others with no expected benefit for ourselves. Actions can be seemingly insignificant such as correcting a buddy’s uniform infraction or ...

Positive reinforcement is a type of positive discipline that aims to shape behavior by focusing on the good while reframing ...

A new analysis using data from a longitudinal study that followed children between the ages of 5 and 17 has revealed a surprising association; kids who engaged in kind, caring, and helpful behaviors ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

If "Batman" appears on the scene, we immediately become more altruistic: in fact, research conducted by psychologists from the Università Cattolica del Sacro Cuore, Milan, shows that the sudden ...

We test an information theory of prosocial behavior whereby ego utility and self-signaling crowd out the effect of consumption utility on choice. The data come from two field experiments involving ...