Marketers remain bullish on the potential of QR codes, but a Temkin Group study in April found that only 24% of US adults are actually using them. So notes Dan Wilkerson in an article at Mashable.

As people become more dependent on their smartphones, the opportunities to benefit from QR codes continue to grow for marketing departments. QR codes connect people between traditional media and new ...

Uniqode reports many marketers excel in QR Code engagement but struggle to connect scans to revenue, highlighting the need ...

QR Codes are no longer something people “try.” They’re something people use every day, whether it’s scanning a restaurant ...

Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. Third-party cookies are crumbling, customer acquisition costs are ...

Guest columnist Greg Glynn offers some tips on how to up your marketing game with QR ("Quick Response") codes. PHOTO / ADOBE STOCK Summertime in Maine means outdoor marketing opportunities for your ...

Are you a print subscriber? Activate your account. By Jon Springer - 1 day 3 hours ago By Garett Sloane - 1 day 7 hours ago By Tim Nudd - 1 day 9 hours ago 1 day 9 hours ago By Ad Age and Creativity ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...