Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for reliability and relevance.

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

QR codes are a fully-immersed part of life in 2024. But they got their start 30 years ago in 1994 in Japanese Toyota factories. “They used them as just a quick way to sense, you know, what, what was ...

A big-time Google upgrade could put an end to the struggle of scanning a QR code from a long way away. Whether it's across the room on a wall or across the highway on a billboard, a new scanner ...

QR codes. For many of us, they’re synonymous with a) the pandemic, b) the ongoing lack of actual menus in bars and restaurants, and c) the fact that the world is now just that little bit more tiresome ...

Uniqode reports that brands can leverage packaging QR codes to build direct customer relationships, overcoming retail access ...

From the upcoming generation of “iPad kids” glued to their screens to the ubiquitous but unpopular QR code menu (paywall), critics claim that a proliferation of technology is depriving people of human ...

QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly ...