JBLU expands TrueBlue with "Points On Repeat" subscriptions, boosting loyalty, recurring revenues and flexible redemption to ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Starbucks just revamped its rewards program, changing to a three-tier system with new benefits and perks like 'Free Mod Monday' and no star expiration.

Senator Dick Durbin (D-IL) has his sights set on overhauling certain aspects of airline loyalty programs. Fresh on the heels ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

A familiar scene plays out at airports across the country every day. A seasoned road warrior — carry-on scuffed, laptop already out — watches a more senior but less-traveled colleague or a wealthier ...

At the point of sale, there is a direct connection between the customer and the retailer—and it’s a powerful moment for ...

“Hey, is this thing on?” That's just one of many questions that both a pop princess and a loyalty manager could ask. Being unsure whether your customers can hear you—or whether or not you’re ...

Trying to pick the right airline to stay loyal to? A new WalletHub report ranks the best frequent flyer programs based on ...

To learn more about our editorial approach, explore The Direct Message methodology. There’s a coffee shop in Ranelagh, a neighborhood in south Dublin, where the barista knows my order. Not because ...

Leslie’s, Inc., the leading direct-to-customer brand in the U.S. pool and spa care industry, has relaunched its Pool Perks Rewards Program with new loyalty tiers aimed at enhancing customer experience ...

Ever-popular sub shop Jimmy John’s has decided to switch up its rewards system, and not a minute too soon for most fans of the chain. The key difference this time? Jimmy John’s rewards that people ...