Amazon announced this week that its revamped AI assistant Alexa+ is getting a brand-new personality — and this one isn’t exactly sugar and spice. The company is rolling out a new adults-only “Sassy” mode, giving the voice assistant a sharper tongue — and the occasional swear word — for users who prefer their tech with a side of attitude.

Amazon has launched Alexa+ in the UK today, making it the first country in Europe to get the next-generation AI assistant. Here's what it does, what it costs and how to get access. Amazon has launched Alexa+ in the UK on 19 March 2026.

Amazon showed me its new Alexa Home Theater surround sound system, which synchronizes and automatically configures multiple Echo Dot Max or Echo Studio speakers to work with your TV. I’m PCMag’s home theater and AR/VR expert, and your go-to source of ...

Amazon's "Thank My Driver" program allows customers to show appreciation for their delivery drivers. Customers can thank their driver by using an Alexa-enabled device or through the Amazon app and website. Amazon previously offered a $5 bonus to drivers ...

Amazon's Alexa makes for a great smart home hub, adding voice command capabilities to multiple devices, as well as letting you setup daily routines.

If you’re seeking to make your home smarter, odds are you’re in between two smart home ecosystems, Amazon Alexa versus Google Home. Both Amazon Alexa- and Google Assistant-enabled devices can help with tasks like playing music, setting timers and ...