Mattel’s strategy with Kpop Demon Hunters: this is how it wants to win over new audiences

Kpop Demon Hunters fits perfectly into Mattel's approach, being a property designed to exist in multiple formats: from toys ...

6 Biggest Challenges KPop Demon Hunters 2 Faces in Beating the First Movie

Netflix had the film of the year in 2025’s KPop Demon Hunters, and the streaming giant want to turn this into one of their ...

One KPop Demon Hunters Animated Short Confirms a Major Fan Debate Won’t Go Away Anytime Soon

Netflix’s 2025 smash hit musical movie KPop Demon Hunters remains a fan favorite on the streamer nearly a full year after its ...

‘KPop Demon Hunters’ Trio EJAE, Audrey Nuna And REI AMI Honored At KACF Gala

KPop Demon Hunters' singers EJAE, Audrey Nuna and REI AMI took the stage at the 2026 KACF gala, which raised $3.5 million for ...

Chasing K-Pop Stardom Nearly Destroyed Her. Then Came ‘Demon Hunters.’

Ejae, the movie’s breakout star, was the face of K-pop in 2025. Facing questions of art, national belonging and authenticity, ...

When will Mattel and Hasbro’s KPop Demon Hunters toys come out? UPDATE

KPop Demon Hunters toys will start shipping this year, so you’ll soon be able to get your hands on figures of your favorite ...
Forbes

HYBE Is Making A K-Pop Movie Starring This ‘KPop Demon Hunters’ Star

SANTA MONICA, CALIFORNIA - JANUARY 04: (L-R) Arden Cho, May Hong and Ji-young Yoo, winners of the Best Animated Feature Award for "KPop Demon Hunters", pose in the press room during the 31st Annual ...

McDonald’s K-pop Demon Hunters Collab Brings Collectible Photocards to the Menu

McDonald’s teams up with K-pop Demon Hunters for collectible photocards and limited meals ...
The Style Theorists on MSN

The fashion in K-pop demon hunters isn't random — every outfit is loaded with real cultural meaning

K-Pop Demon Hunters isn't just a well-animated film — it's a dense reference guide to K-pop fashion history packed into a feature-length runtime. Every outfit worn by Huntrix and the Saja Boys is ...