If buyers want control, they need “bid rationalization,” shaping supply at the bid-request level so they see better, more outcome-relevant opportunities.

Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.

Marketers debate whether to build or buy tools; Meta is shutting down the VR version of Horizon Worlds; and influencer marketing strives for authenticity.

When one hears “agent” these days, one automatically thinks “AI” – but that’s not what this story is about. This is a story about how agencies are losing what makes them agents – as in, putting the ...

Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really. This AI startup is trying it.

At the center of this challenge is a basic constraint of algorithmic optimization. Algorithms do not understand growth or ...

Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO.

Smartly is acquiring INCRMNTAL, an incrementality measurement startup that focuses on causal lift rather than user-level ...

In February, LV8 decided to launch a dedicated, full-service paid media practice and hired Ian Hiscock to lead it.

CPG brands are all in on AI; The Washington Post tries dynamic pricing; and Buzzfeed has officially lost its edge.

Future's new Helix ad optimization solution adds AI-powered data science and predictive modeling to its in-house audience ...

Per a leaked Publicis memo, an auditor says The Trade Desk applied fees and charged for opt-in products in unauthorized ways. That’s not how TTD sees it.