The specialty grocer is looking to its newly launched Sprouts Rewards to improve its value messaging, but sources say the ...

With over 1 million active and engaged customers in its MVP program, the Ahold Delhaize banner is dialing up personalization ...

Loyalty programs do not need to be rethought entirely. However, they do need to be accessible across the full journey.

Unlike the Great Recession, in which the Dollar Menu was the industry standard, value against a relentless inflationary ...

BRITISH Airways has been forced to make a big change to its loyalty scheme after an error. The airline has been forced to ...

For the first time, United Airlines is allowing its members to redeem miles for rides with Lyft, expanding how travelers can ...

From free birthday drinks to exclusive member contests, restaurant and grocery loyalty apps are becoming a serious way to score free food and perks. Brands like Dutch Bros, Raising Cane’s, California ...

New research by Digitas and Fetch finds an emphasis on speed, simplicity, and trust will generate deeper affinities.

Some hotel rewards programs can benefit you from your first stay. Travelers lose out on these advantages, though, when they ...

Paytronix, an Access Company and leader in guest engagement solutions, today announced the release of the Paytronix Rewards Hub, an upgrade to its guest engagement platform that delivers a modern and ...

As revenues rise, the coffee chain is seeing results from its revamped loyalty program and tapping into culture via marketing ...

Brand loyalty in Nigeria’s fintech space is no longer something you earn just by offering fast transfers or flashy onboarding bonuses. Although things like that helped early growth, now, the market ...