COCA-COLA - EMOJI COKE (Case Study) | Campaign | Cristiano Azeredo
COCA-COLA - EMOJI COKE (Case Study) | Campaign | Cristiano Azer…
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I can see brands just copying emojis for their packaging after this genius marketing move by Coca-Cola. Emojis are literally everywhere, and everything has an emoji attached to it. But why is the cola emoji red? It might be a coincidence but was a perfect branding opportunity for Coca-Cola there. Have you ever seen any other brand do this? #marketing #branding #advertising
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I can see brands just copying emojis for their packaging after this geniu…
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